Approach

planningEffective

No plan can be effective without a clear understanding of our client’s business and its challenges.

Before we begin building a recommendation we tap into our extensive suite of research and analytic tools to determine:

  • Who is the target?
  • What do they care about?
  • How are they consuming media?
  • What are they watching?
  • What motivates them?

These questions allow us to put your creative message in the right place and time to reach your target, whether it is consumers, business leaders, key influencers or voters. Customized solutions and ideas deliver results for even the most challenging marketing problems and newday Media Services has cutting-edge resources to define your target audience and find distinctive and unique ways to reach them.

Efficient

Once a plan is crafted, newday Media Services will apply our strong negotiating skills to deliver an efficient media buy for our clients, out-delivering the competition 30-40% based on SQAD.  We have strong relationships with both national and local media outlets, and exceptional historical knowledge of DMA markets across the country.

Creative

There is no place for cookie-cutter media plans at newday Media Services.

The plan must fit the individual business challenges. newday Media Services will search for sponsorships, added value, premium placements, product placements and partnerships to help your message break through the clutter.

 

 

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