The placement of the media buy is not the last step in the process.
As your media runs, we continuously monitor your buys, the competitive reactions and, most importantly, your results. Digital buys are fluid, ever changing, as we adjust to ensure most efficient and effective placements through changing page placements, creative sizes, move impressions or adjust bids. As the buy is reconciled we secure make-goods where necessary and make other adjustments to ensure delivery of the promised ratings or impressions.
Other monitoring services include:
- Post Buy Analysis
- Placement Summary
- Site Traffic/Report Analysis
- Keyword Optimization
- ROI